Related Items: brick-and-mortar retail , disney , Hot Topic , Retail , retail branding , shopping malls , sku , specialty retail , teenage consumers , youth retail. Recommended for you. The Big Story Featured News Subscribe to Trends. Connected Economy. B2B Payments. Read more: We shopped for groceries at Costco and Trader Joe's and easily saw which store is better for the average shopper. The company still maintains remnants from its early days as a sanctuary for the teen with a penchant for the dark.
Though today, customer requests and analytical data-sifting tools help determine what merchandise is "hot" enough to sit on the shelves.
The community that converges in stores represents an array of diverse passions, usually celebrating the atypical. Here's the story of how the chain was able to get to where it is today, a store that is constantly adapting to meet the demand for what's hot in the world of fandom. Source: Hot Topic.
Source: Business Insider. Source: Hot Topic , eBay. Online sales are still an important revenue source for the company, Vranes told Business Insider. Source: The New York Times. Source: The Los Angeles Times. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation.
Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. US Markets Loading H M S In the news. Shoshy Ciment. Hot Topic is a teen retailer that has over stores across the US and Canada.
The company has maintained a strong brick-and-mortar presence as a haven for fandom and niche obsessions, even amid the retail apocalypse and an increase in mall vacancies. Here is the full story of how Hot Topic made it big, from its humble start in a California garage to its soaring presence in malls across the continent.
Visit Business Insider's homepage for more stories. Hot Topic is doing the impossible. Read more: Millennials reveal their favorite brands, from Olive Garden to Amazon "We thrive because we are first to recognize current and emerging trends in music and pop culture, and are fast to market to meet our consumers' demands," said Steve Vranes, the CEO of Hot Topic since June Read more: We shopped for groceries at Costco and Trader Joe's and easily saw which store is better for the average shopper The company still maintains remnants from its early days as a sanctuary for the teen with a penchant for the dark.
Recently, the office screened every episode of the TV series Riverdale back to back. Despite the fact that Hot Topic now has stores across the US, the company is still a fun, cool place to work, says Levitt. Beneath the video, all the comments are about Way. That is verbatim, but the actual comment is in all-caps. Hot Topic is a company that runs on fandom.
Within months of opening, the chain became the first place to sell band T-shirts, which were otherwise only available at concert venue merch stands. When Levitt and Madden first realized the potential for selling tour tees, they licensed designs for Siouxsie and the Banshees, Depeche Mode, Bauhaus, and Metallica.
Hot Topic has been the butt of its fair share of jokes over the years. Aiden is 16 years old and carrying a large Slurpee that matches her hair, which is also the color of blue raspberry. She has shopped at Hot Topic since she was 12 and today is wearing a Pierce the Veil T-shirt, backpack covered in pins, and pair of Deadpool -branded black basketball shorts. Her phone case is a giant gummy orange cat. I ask her how the store has changed in her lifetime.
When I shopped at Hot Topic a while ago, only a certain kind of person would shop there: people who were goth or emo. We even have stuff referring to LGBT things, which is a big thing, because lots of companies are afraid to sell that or promote that.
At Hot Topic, we accept you no matter who you are. You can be yourself here. Paula, who also has dyed hair violent yellow , heard about Hot Topic years ago, before she moved to the States from Ecuador. She is 22 and goes to Hot Topic mainly to buy septum rings. In Ecuador, it was well known, she says, that Hot Topic was the best place to buy band T-shirts and piercings in the US. The shoppers I meet are all young and nearly all Latinx. Hot Topic is, in many ways, an island of that emo 90s subculture in the contemporary US.
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