What a different world we would live in. During the second Modern Olympics in in Paris, Women were finally allowed to participate for the first time in the Olympics. At the time, in many countries women did not have equal rights to participate in sports.
Being allowed to participate in lawn tennis and golf at the Paris games broke social norms and created opportunities for woman all over the world.
Grupo Model, a very established group of breweries bought out Pacifico in Pacifico is still in business thanks to the smart and adaptive thinkers at Grupo Model. Thanks to the industrial revolution, Pacifico never had to blow their own glass bottles like other breweries in the past.
It was much simpler and easier to produce glass bottles from a factory. Another great invention during this revolution was the refrigeration of goods. Thanks to the Era this great story was unfolding, Pacifico had many means of transportation to get their beer to the buyers. Pacifico utilized refrigerated transport vehicles as well as small boats to get their beer to their clients.
Bavarian brewer Josef Groll shook things up by using Bavarian lager yeast, soft water, pale malt and Saaz hops to produce a clear, golden crisp lager that eventually became known as a Pilsner. The beer brewed by Pacifico is a light bodies, pale, fizzy lager, it has low bitterness, thin malts and a moderate alcohol 4.
The first World War led to an increase in anti-alcohol movements which eventually lead to alcohol prohibitions around the world, most notably the United States nation-wide prohibition in The Volstead act prohibited intoxicating beverages which included virtually any alcohol beverage over 0.
Although the United States were suffering during this time, Mexico saw an increase in Beer sales as Americans were making their way south to drink where it was legal. Mexican breweries saw a short-term growth due to the increase of demand in the area. Pacifico alongside other Mexican Brewers gained loyal customers from the North which helped them in the long-term when they were able to expand and sell their products in the United States after the prohibition.
As mentioned earlier Pacifico was acquired by Grupo Modelo in Grupo Modelo has maintained ownership of the Pacifico brand since then and has done an outstanding job bringing their unique taste to the US Market. No information is available concerning how the beer has been impacted by the post war corporatization, consolidation and globalization in the brewing industry. Pacifico has stayed true to their roots, they have maintained and embraced the surf aesthetic.
Their brand and website celebrate their surf history and has now branched out to various other action sports including skateboarding, snowboarding, skiing and more. They filmed some drone footage of these disciplines and it plays on their websites action sports page to give the consumer the perspective that they are quite literally looking after these disciplines. Pacifico is the official beer sponsor of the X-Games, a global spectacle which brings together the best action sports athletes from all over the world.
Having their logo on TV while these events are being broadcasted subconsciously captivates the attention of the enthusiasts of the sports.
Pacifico is also the Official beer sponsor of the U. Ski and Snowboard team. They have made quite the effort to get involved in snowboarding partnering with one of the most decorated and respected females, Jamie Anderson. They are also hosting a contest with Snowboarder Magazine to win a trip for two to Vail Colorado. Pacifico is actively putting in effort to stay relevant in these communities as it has been their niche for over 50 years.
In the skateboard community they host a contest called the Pacifico downtown open which professional skaters competed in a jam formatted contest. Excited by their find, the wandering surfers loaded up a few cases of the rich golden lager into their van and returned north, becoming the first importers of Pacifico. Back in Southern California, the Baja-born cerveza gained a passionate following among surfers who journeyed south for the breaks, and returned with a beer well worth the trip.
Crown Imports supports the Century Councils fight against underage drinking and drunk driving. To learn more, visit their website at: www. Discover Pacifico. There's Always More to Discover.
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