Skip to main content. Image via Flickr by Neon Tommy Good Timing Was Not Enough to Overcome Poor Decisions Yahoo was essentially launched at just the right time to provide a more than year span of impressive growth, yet good fortune was not enough to overcome the following poor business decisions: 1.
Let's Connect. Get More Info. Get More Information. Get Program Details. If Yahoo had garnered a deeper understanding of their users, focused on a few things they were good at, and forged a strong company culture, the company may still be alive today.
These are lessons that can be applied to any business, regardless of size, industry, or geography. Will you apply them to your business? Like this post? Please share it using the share buttons to the left! Then join our mailing list below and follow us on Twitter — thorntech — for future updates. Your email address will not be published. E-mails were not delivering on time and this was the reason behind the users quitting. Members of Yahoo community were disconnecting due to these problems.
These errors were also beneficial for Google as a search engine as the users were considering another search engine with better interface and efficiency. However, it was also among the most entertaining websites on the internet.
The latest news, viral videos and attention grabbing headlines did manage the traffic to increase. With Broadcast and Music , Yahoo! With the aim to grow as the biggest media company , it stubbornly spread itself as one.
Nevertheless, it kept ignoring the technical improvements and latest innovations in the website. The regular news updates and viral articles with cheeky headlines were not enough to hold the viewers as the interface kept failing and the newer technology was lacking in the search engines.
One of the major reasons for the shutdown of the company was the losses it was facing. This was one of the biggest mistakes by the company that ultimately led to its downfall. The belief was that the profits could be earned by the viewer traffic which in-turn led to a loss. For the first few years, it kept refusing the possibility of making money by advertising and increase its revenue.
However, it was too late as Google already stood on top of the market. Some of the higher authorities at Yahoo also kept mentioning how Marissa Mayer alone transformed the company which resulted in survival of the company for a few more years.
Marissa Mayer was planning and developing to launch a mobile application of Yahoo. Also, she was preparing a set of most innovative plans over the years to prevent the elimination of the company.
However, Yahoo has never been famous for making good decisions. Trouble soon began for the organization when Marissa Mayer was dismissed as the CEO of the company in The never-ending defeat was the result of lacking a visionary leader in power. Yahoo stops some users accessing emails. Image source, Getty Images. Yahoo's chief executive Marissa Mayer this week faced calls to step down. Jerry Yang launched Yahoo! Inauspicious beginnings? Dark clouds haven't always surrounded Yahoo.
Image source, Justin Sullivan. The firm has struggled to keep up with rivals such as Google and Facebook. Left behind? What next?
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